SponsorPark began as a web-based company committed to supporting people’s passions by connecting sponsors to sponsorship opportunities through the website SponsorPark.com.
We spent almost 2 years in market research and development before launching into beta testing in March of 2009, uncovering where the gaps in the industry were and creating an effective solution to bridge those gaps. We realized that 2 big issues came up consistently.
First, there just wasn’t a resource out there that allowed sponsors the ability to proactively find prospective partners specifically aligned to their marketing interests. Sponsors spent all their time reacting to the sponsorship requests that walked through their front door - most of which weren't even relevant to their needs. Second, it’s no surprise that it’s possibly the toughest time to sell sponsorships ever; getting in the door with the most appropriate decision maker is no easy feat; not to mention there is a serious disconnect regarding what exactly a sponsor needs to see in an initial proposal before they can consider a partnership.
We now spend time collecting data and information about sponsorship trends and benefits that allow our corporate clients a stronger understanding of how to activate and measure outcomes based on benefits provided to sponsors.